We offer data collection through postal questionnaires
- We carry out roughly 75,000 postal questionnaires per year.
- We have 20 years’ experience and secure procedures for carrying out postal questionnaires.
- We are a member of ESOMAR and follow their International Code on Marketing and Social Research Practice.
We carry out roughly 75,000 postal questionnaires per year!
When should you choose postal questionnaires as a data collection method?
Postal questionnaires are a traditional survey method which has largely been superseded by digital methods such as online questionnaires and telephone interviews. However, that doesn’t mean that postal questionnaires are not effective in today’s society.
This method is especially suitable if the client needs to study a target group that would otherwise be inaccessible, or that cannot fill out online questionnaires due to low computer literacy.
Distributing questionnaires by post is an inexpensive means of data collection, so is often used for surveys that study large samples. Another advantage is that it is easy to send pictures, product samples and other presentation material to the survey participants.
Moreover, a postal questionnaire can generate more accurate responses since respondents can complete the questionnaire when convenient and have plenty of time to answer.
How do we assure the quality of our postal questionnaires?
We have over 20 years of experience and secure procedures for preparing and collecting data via postal questionnaires.
It is crucial for the questions in a postal questionnaire to be clear and easy to understand as the respondents cannot ask for clarification. We have a dedicated department specialised in postal questionnaires, which takes care of the whole process from questionnaire layout, questionnaire distribution and sending of reminders, to data collection, scanning and data compilation.
We carry out roughly 75,000 postal questionnaires per year.
References and experience of postal surveys
PFM Research i Sverige AB implements an average of 500 surveys per year for companies and public organisations in
our local region, in Scandinavia and throughout Europe, which provide a reliable basis for decision-making.